Hey there!

I’m Sofia, a versatile visual designer and biking enthusiast, with a main focus on brand identity and user centred design. I enjoy helping brands and companies achieve their goals through cohesive and valuable products.


I'm a highly responsible, hard-working, ambidextrous and (mostly) nice human specimen. My constant goal is to help others achieve theirs, so I aim to be determined and cooperate to get the results that are needed.

My workflow starts naturally in paper, with pencil and (probably different) pens, regardless the kind of project I put my hands on. It can either be to write down quick thoughts or doodle the ideas that come rapidly. Mind mapping is a big part of this process, specially with brand identity design, as there are certain concepts that might appear unexpectedly when you are connecting dots that wouldn’t be thought of otherwise.
My overall process is most likely to seem linear: from research and quick sketching, to prototyping, finalizing with a clean design. However, there are moments in the iteration that I go back to pen and paper to find another route, as my hand just seems to keep up faster with my brain that way.

I strongly believe that proper research is fundamental when starting a new project, it brings more depth and consistency to the final product. I’m always looking forward becoming a better designer, not only in technical skills and knowledge, but also in the thought process behind it. I try to have a compassionate perspective with a dual speed of mind: being patient and understanding, but also having a proper sense of urgency. I am sure these things improve the work environment and lead the way to better results.

As a flexible designer, I have a few favourite digital tools: Photoshop, Illustrator and Lightroom, followed by InDesign. I can also get my way around After Effects if needed. Most recently, I’ve been happily exploring prototyping tools like InVision and would love to have more opportunities involving user experience and interface designing.
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