Responsible of the content creation for the international brand Baskin Robbins to be posted on social media platforms. Primarly focus were Instagram and Facebook.
Additional work included the creation of monthly e-blast (MailChimp), Twitter and Facebook cover images and pitch decks for marketing campaings proposals.
Agency: 2Social Inc.
Voice & audience
With a fun, sometimes fanciful, and cool style, always up to speed with popular trends, the target audience were young adults (Millenials, GenZ) of all genders.
Collaborating in the art direction with the account lead and community manager, planning and excecuting photos shoots accordingly —with some degree of improvisation involved— and completing the post production of the assets. Mostly still images, but incorporating simple videos as well, commonly making use of using stop motion animation and boomerang effect.