The client was solely focused on upgrading their logo with the main requirement of keeping the colours within a blue hue that is such a characteristic of theirs. However, during the development of the project, a new typographic scheme was also suggested as their website was modelled to reflect to their new visual style.
Primary descriptors: Experienced, sharp and innovative.
Secondary descriptors: Open, helpful, determined.
Agency: 2Social Inc.
Category: Brand Identity Design, Typography, Web Design, UX/UI.