With 80+ yeras of experience in the packaging industry, Bellwyck Packaging Solutions was looking for a visual update to match their new brand core motto —Package Smart™— that would serve both of their departments: pharmaceutical and health care products, and premium packaging for distinguished brands in a wide variety of product categories (confectionary, cosmetics, wine, etc.).
The client was solely focused on upgrading their logo with the main requirement of keeping the colours within a blue hue that is such a characteristic of theirs. However, during the development of the project, a new typographic scheme was also suggested as their website was modelled to reflect to their new visual style.
Key aspects: 
Primary: Experienced, sharp and innovative.
Secondary: Open, helpful, determined.

Agency: 2Social Inc.
Bellwyck hero Logotype
Bellwyck Pharma Logotype
Colour Palette
Both colour palettes are built with a tint scale for each colour, in a decreasing percentage of 80%, 60% and 40%. The secondary palette becomes a neutral scale of grey tones It grants visual flexibility with a a more formal and experienced feel. The combination of both creates a good foundation that is able to speak comfortably to both of the core markets area that Bellwyck works with: premium products and pharmaceutical companies.
Bellwyck voice is clear, straight forward and confident. To portray these characteristics, the typhographic choices are clean, open and legible; with the right humanist details, yet distinguished and sharp. 

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